Does Plant Based Protein Have What it Takes

A few months back a customer came to us looking to improve the flavor of a plant based protein (pea). They were looking to make a beverage but were struggling with the flavor profile.

They had been trying to formulate for quite some time but were forced to add excessive amounts of sugar just to make it palatable.

Although we were able to help using ClearTaste™, it got us thinking about the challenges of the plant based protein market.

Alan Hahn and Pete Lubar discuss the challenges with plant based proteins and identify what it will take to gain mass consumer acceptance.
Key Points:

1:57 What the industry is using as their plant based protein of choice.
2:20 How much sugar is needed to cover up the off flavors of plant based protein
3:35 There is a big push to move towards plant based protein.
3:51 How consumers are embracing non-animal protein but not the sugar.
4:27 The challenges with formulating with plant based proteins
5:14 Center plate protein vs. peripheral protein
5:49 Protein portions off the chart

Where you can find Alan Hahn

Where you can find Pete Lubar

4 Replies to “Does Plant Based Protein Have What it Takes”

  1. what about hemp protein ? is there a hemp protein isolate that could go into a drink.Also why not hemp protein +stevia +cleartaste?

    1. Hemp protein is an option but its earthy flavor profile can make it difficult to work in some applications. If you are using hemp & stevia I would definitely recommend using ClearTaste to clean up those off notes.

        1. Jason if you are looking for alternative non-animal proteins I would suggest PureTaste so you do not have turbidity issues since your drink is clear. Also from taste profile it would work well. You could also try pea protein or rice protein but there are some challenges with each of those especially with solubility. If you you do however want to go that route you can use pea or rice protein but you will need to add a blocker of some kind to clean up the flavor profile so I would probably suggest getting a sample of pea protein with ClearTaste from GLG Life Tech out of Canada.

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